Persuasive Reports and Proposals

Persuasive Reports and Proposals

  • Paperback
By (author) 

List price: US$7.78

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


This volume provides guidance to ensure that what is written gets the desired results. It shows how to pay attention to PRIDE: purpose - clarifying the aim and constructing a persuasive argument; reader - identifying and understanding an audience to anticipate objections and retain attention; image - creating an appropriate style and tone, while avoiding spoilers (poor grammar and literals) which undermine credibility; detail - using effective facts, logical links and simple sentences; and enhancers - seeking commitment, building in emotional appeal and editing to perfect the draft. "Training Extras" is a comprehensive series which covers all the crucial skill areas for the first-time manager or supervisor, providing: the key issues in an easy-to-read style; diagrams, models and charts for clarity and quick reference; helpful starting points to build confidence and encourage "hands-on" practice; practical advice and tips based on real-life management issues and examples. Andrew Leigh is the author of "20 Ways to Manage Better" and "Effective Change".show more

Product details