Persuasion in the Media Age
This book offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioural theories are used liberally to complement the discussion.
- Paperback | 496 pages
- 154.94 x 231.14 x 20.32mm | 725.74g
- 01 Oct 2001
- McGraw-Hill Education - Europe
- Mayfield Publishing Co ,U.S.
- United States
Table of contents
PART I: CONCEPTS OF PERSUASION 1. Persuasion in Contemporary Society 2. Theories of Persuasion 3. Persuasion and Ethics in the Media Age PART II: VARIABLES OF PERSUASION 4. Media Influences on Persuasion 5. Understanding the Audience 6. Persuasion and Visual Images 7. Persuasion and Language 8. Persuasion and Culture 9. The Persuasiveness of the Source 10. The Reasoning Process 11. Motivational Appeals PART III: CONTEXTS AND APPLICATIONS OF PERSUASION 12. Political Persuasion 13. Persuasive Movements 14. Advertising 15. Interpersonal Persuasion 16. Creating Persuasive Presentations Glossary References