Persuasion in the Media Age

Persuasion in the Media Age

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This book offers a contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioural theories are used liberally to complement the more

Product details

  • Paperback | 496 pages
  • 154.94 x 231.14 x 20.32mm | 725.74g
  • McGraw-Hill Education - Europe
  • Mayfield Publishing Co ,U.S.
  • United States
  • English, Multiple languages
  • 0767415418
  • 9780767415415

Table of contents

PART I: CONCEPTS OF PERSUASION 1. Persuasion in Contemporary Society 2. Theories of Persuasion 3. Persuasion and Ethics in the Media Age PART II: VARIABLES OF PERSUASION 4. Media Influences on Persuasion 5. Understanding the Audience 6. Persuasion and Visual Images 7. Persuasion and Language 8. Persuasion and Culture 9. The Persuasiveness of the Source 10. The Reasoning Process 11. Motivational Appeals PART III: CONTEXTS AND APPLICATIONS OF PERSUASION 12. Political Persuasion 13. Persuasive Movements 14. Advertising 15. Interpersonal Persuasion 16. Creating Persuasive Presentations Glossary Referencesshow more

Rating details

13 ratings
3.46 out of 5 stars
5 23% (3)
4 23% (3)
3 38% (5)
2 8% (1)
1 8% (1)
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