Perspectives on Multimodality

Perspectives on Multimodality

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Description

This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.show more

Product details

  • Hardback | 259 pages
  • 162.6 x 246.4 x 20.3mm | 544.32g
  • John Benjamins Publishing Co
  • Benjamins (John) North America Inc.,US
  • Netherlands
  • English
  • 158811595X
  • 9781588115959

Table of contents

1. Introduction (by Ventola, Eija); 2. Part I - Multimodal Issues; 3. In between Modes: Language and Image in Printed Media (by Stockl, Hartmut); 4. Modelling Multiple Semiotic Systems: The Case of Gesture and Speech (by Muntigl, Peter); 5. Problematising 'Semiotic Resource' (by Fei, Victor Lim); 6. Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-making (by Bateman, John A.); 7. Part II - Analyses and Applications; 8. On the Effectiveness of Mathematics (by O'Halloran, Kay); 9. Multimodality in Language Teaching CD-ROMs (by Kaltenbacher, Martin); 10. The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse Analysis (by Rheindorf, Markus); 11. Multimodal Text Analysis and Subtitling (by Taylor, Christopher); 12. Multimodality in the Translation of Humour in Comics (by Kaindl, Klaus); 13. Multimodality in Operation: Language and Picture in a Museum (by Hofinger, Andrea); 14. Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts (by Eckkrammer, Eva Martha); 15. On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart Knowledge (by Buhrig, Kristin); 16. Indexshow more

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