The Personal MBA : A World-Class Business Education in a Single Volume
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Description
Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read The Personal MBA.
Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business.
The Personal MBA distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue.
This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career.
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Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business.
The Personal MBA distils the most valuable lessons of the finest business schools and the best business books of all time into simple, memorable ideas and tools. It covers concepts such as The Iron Law of the Market, The 12 Forms of Value, The Pricing Uncertainty Principle, and The 4 Methods to Increase Revenue.
This book is all you need to learn the fundamentals of business quickly, and discover exactly how to apply them to transform your career.
show more
Product details
- Paperback | 416 pages
- 153 x 234 x 29mm | 538g
- 16 Jun 2011
- Penguin Books Ltd
- Portfolio Penguin
- London, United Kingdom
- English
- 0670919519
- 9780670919512
- 43,094
Review quote
A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. * Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company * These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. * Tim Grahl, Founder and CEO, Out:Think Group * Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. * John Mang, Vice President, Procter & Gamble * Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. * Ben Casnocha, author of My Start-Up Life * Few people know how to get things done better than Josh Kaufman. * David Allen, author of Getting Things Done * No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. * Kevin Kelly, founding executive editor of Wired * Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools * Smarta.com * File this book under: NO EXCUSES. * Seth Godin, author of Purple Cow and Linchpin * A sterling effort ... a book to be referred to at crucial moments -- Philip Delves Broughton * Management Today * Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more. -- Jason Hesse * Real Business *
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About Josh Kaufman
Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble, where he was responsible for new product development and delivering in-store campaigns for key customers like Wal-Mart, Target, and Costco. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com
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