Personal Efficiency in Business. Developing Business Power Through Personality How Personel Force Dominates in Business

Personal Efficiency in Business. Developing Business Power Through Personality How Personel Force Dominates in Business

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1908 edition. Excerpt: ...ready to "write it up" in such a way that newspapers, technical journals and marine papers printed his articles with an eagerness that repaid all the time and money spent on the work. This is a fair sample of how the publicity man works. The most important factor in the publicity man's office equipment is his staff of writers. He must find men with ideas--men who can devise means of making readable news stories out of material which may or may not be very important or interesting. Such men are scarce and they demand big salaries. A knowledge of the daily press, the special publications and magazines of the whole country, is another essential. If a news article will be improved by photographs, they are supplied in quantities, and regardless of expense. For papers in the smaller cities where engraving plants are scarce, matrices of pictures are prepared and sent free of cost. On the whole, the publicity man is to be welcomed. If he did not fill an actual want, he could not make a living. He saves corporations much trouble. The result of his work is to keep the public better informed than it ever was before of what is going on in the great industries of the country. His copy is worth reading or it would not be printed, and he would have to go out of business. From the newspaper's point of view, his entry as a factor in modern business is a good thing because he is always accessible, while the man higher up is, as likely as not, unapproachable. It is fairly evident that the publicity man has come to stay. The importance of the press, the dominating force of great corporations in modern life, and the insistence of the public upon knowing about these corporations, has brought him into being. That he flourishes is really an impressive...
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Product details

  • Paperback | 50 pages
  • 189 x 246 x 3mm | 109g
  • Rarebooksclub.com
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 123649153X
  • 9781236491534