The Perpetual Enterprise Machine
28%
off

The Perpetual Enterprise Machine : Seven Keys to Corporate Renewal Through Successful Product and Process Development

4 (2 ratings by Goodreads)
By (author)  , By (author)  , By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?

Description

US manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, a unique team was formed called the Manufacturing Vision Group, which included members from five major companies (Chaparral Steel, DEC, Ford Motor Company, Hewlett-Packard, and Eastman Kodak) and four major universities (Harvard, MIT, Purdue, and Stanford). In The Perpetual Enterprise Machine, this group argues that the manufacturer that can initiate successful projects-leading to new products and processes-will be the one that prospers in the years ahead. They reveal how to launch a successful project and how projects can be mechanisms for growth and learning for the firm. The Perpetual Enterprise Machine outlines seven critical elements that outstanding development projects have in common, principles that can be powerful engines of success for the manufacturer facing the challenges of today's fiercely competitive environment. Successful firms are able to use their Core Capabilities across functions, to bring together disciplines and personnel crucial to the success of the program. They have a Guiding Vision, shared by all members of the project team, that helps coordinate the actions of workers with different skills and priorities. They Push the Performance Envelope, striving to make the improvements needed to cope with a rapidly changing competitive environment. They have Leadership, someone who can navigate uncertain terrain, who sees the project's essential elements and how they fit together. They instill the team with a sense of Ownership and Commitment, linking their personal success, status, and esteem to accomplishing project goals. They use Prototyping to learn rapidly and reduce mistakes. And they Integrate within Projects, approaching individual tasks in terms of a system-wide solution. Throughout the book, the authors illustrate these seven principles with real life case histories. We see the story behind Kodak's development of the FunSaver camera (done on a unique CAD/CAM system that greatly helped integration and shortened the lead time from design to production); Ford's 1991 Crown Victoria, the first project launched under their Concept-to-Customer system; Chaparral Steel's development of the world's first horizontal steel caster; and Hewlett-Packard's wildly successful DeskJet printer. The Perpetual Enterprise Machine delivers the insights of some of the top minds from industry and academia on one of the primary concerns of American business-how to revitalize our manufacturing industries. Visionary-yet engaging and immediately accessible-it gives managers the opportunity to profit from the trials and triumphs of five major corporations, and helps them shape the kinds of projects that will thrive and prosper in the years ahead.show more

Product details

  • Hardback | 464 pages
  • 162.3 x 240.5 x 33mm | 1,000.26g
  • Oxford University Press Inc
  • New York, United States
  • English
  • New.
  • halftones, line figures, tables
  • 0195080521
  • 9780195080520
  • 1,986,882

Back cover copy

U.S. manufacturing is today in a critical period. As a consequence of new global competitors, changes in technologies, and significant shifts in national priorities, our manufacturing base has shrunk alarmingly and thousands of manufacturing jobs have been lost. To address this problem, a unique team was formed called the Manufacturing Vision Group, which included members from five major companies (Chaparral Steel, DEC, Ford Motor Company, Hewlett-Packard, and Eastman Kodak) and four major universities (Harvard, MIT, Purdue, and Stanford). In The Perpetual Enterprise Machine, this group argues that the development project is the vehicle to change a firm's products, processes, and capabilities in order to compete successfully in today's dynamic business environment. The manufacturer that can execute successful projects - leading to new products and processes - will be the one that prospers in the years ahead. Projects become the mechanism for growth and learning for successful firms. The Perpetual Enterprise Machine outlines seven critical elements that outstanding development projects have in common, principles that can be powerful engines of success for the manufacturer facing the challenges of today's fiercely competitive environment. Successful firms recognize and nurture their core capabilities, which are uniquely defined by their hardware, software, and humanware systems and which are crucial to the success of projects. A guiding vision, shared by all members of the cross-functional teams has three levels of specificity. They push the performance envelope, using the immediate project goals to also push the company's capabilities along other dimensions (such as process technology).They have leadership, someone who can navigate uncertain terrain, who sees the project's essential elements from beginning to end, creating integrity in the project and its outcome. They instill the team with a sense of ownership and commitment, linking their personal success, status, and esteem to accomplishing project goals. They use multiple forms of prototyping to learn rapidly and reduce mistakes and misunderstandings. And they integrate within projects, approaching individual tasks in terms of a system-wide solution. Throughout the book, the Manufacturing Vision Group illustrates these seven principles with real life case histories. We see the story behind Kodak's development of the FunSaver camera (done on a unique CAD/CAM system that greatly helped integration and shortened the lead time from design to production); Fords 1991 Crown Victoria, the first project launched under its Concept-to-Customer system; Chaparral Steels development of the worlds first horizontal steel caster; and Hewlett-Packard's wildly successful DeskJet printer. The Perpetual Enterprise Machine delivers the insights of some of the top minds from industry and academia on one of the primary concerns of American business - how to revitalize our manufacturing industries. Visionary - yet engaging and immediately accessible - it gives managers the opportunity to profit from the trials and triumphs of five major corporations, and helps them shape the kinds of projects that will thrive and prosper in the years ahead.show more

About H.Kent Bowen

H. Kent Bowen is Professor of Engineering at MIT. Kim B. Clark and Steven C. Wheelwright are Professors at the Harvard Business School. Charles A. Holloway is a Professor at the Stanford Business School.show more

Review quote

"Excellent reading. A true insight into what makes a large segment of corporate America strive for perfection and international competitiveness. Should be required reading in all business schools."--Lawrence J. Udell, School of Business & Economics, California State University"Case studies provide a lively and effective means of learning from both the successes and mistakes of well run companies."--Louis E. Platt, Chairman, President and CEO, Hewlett-Packard Company"The growing list of once successful, major corporations that are now struggling offers vivid testimony to the fact that past success does not guarantee future success--a company must continually renew itself through invention of new product and processes. The principles of how to accomplish this renewal are laid out in this remarkable collaboration between leading academics and executives, and illustrated with twenty development projects conducted by major manufacturers."--Marshall L. Fisher, Heyman Professor and Co-Director, Manufacturing and Logistics Research Center, The Wharton School of the University of Pennsylvania"This book is a refreshing change from recent laments about the loss of competitiveness among American manufacturing firms. It demonstrates that a few companies have produced products and processes that can compete with the best the world has to offer. It also reveals the keys to their success."--Robert Mehrabian, President, Carnegie Mellon University"This highly provocative study of product development across a range of industries shows the path to creating brilliant products while simultaneously renewing the whole firm. The alternation between theory and clear examples from familiar companies creates a powerful 'product concept' of direct use to managers at all levels."--Jim Womack, Principal Research Scientist, MIT Japan Program, and Co-author, The Machine That Changed the World"The investigation reported here is valuable and important both because of its focus on a central dimension of competitive advantage for manufacturing firms, and because it represents one type of collaboration between universities and companies across the discipline of business and engineering, necessary to advance the field and deliver value to practicing managers."--Dean Michael Spence, Graduate School of Business, Stanford Universityshow more

Rating details

2 ratings
4 out of 5 stars
5 0% (0)
4 100% (2)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X