The Penguin Small Business Guide
Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on:* preparing a business plan* effective marketing and public relations strategies* how to comply with the new workplace relations legislation* understanding your key legal and regulatory obligations* making the most of the Internet and e-commerce* preparing financial statements and forecasts* raising money* minimising risk exposure and tax obligations This book also includes fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business.
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- Paperback | 552 pages
- 132 x 198 x 41mm | 512g
- 07 May 2007
- Penguin Books Australia
- Hawthorn, Australia
- 3rd Revised edition
About Nicholas Humphrey
Nicholas Humphrey is a partner with a major law firm in Sydney. He has a Bachelor of Commerce and a Bachelor of Laws from the University of New South Wales and a Postgraduate Diploma in Applied Finance and Investment from the Securities Institute of Australia (SIA). He is a regular contributor to media discussions on property, investments and tax, and has had articles published in the Daily Telegraph, Your Mortgage Magazine, Australian Property Investor magazine and Project and Kit Homes magazine. Nicholas is also the author of The Pocket Home Buyer's Guide. His latest book, The Penguin Small Business Guide, is a complete reference handbook for small to medium enterprises. Nicholas lives with his wife, Victoria, and their children, Thomas, Megan and Angus, in a partially renovated house, and sympathises with all other DIY home renovators.