
Party Marketing : The Easiest Way to Successful Marketing
Free delivery worldwide
Available. Expected delivery to the United States in 8-11 business days.
Not ordering to the United States? Click here.
Description
Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.
show more
show more
Product details
- Paperback | 240 pages
- 156 x 234 x 22mm | 365g
- 17 Mar 2014
- LID Publishing
- London, United Kingdom
- English
- diagrams and line illustrations
- 1907794174
- 9781907794179
- 2,118,343
About Harold Moe
Harold Moe has worked in senior marketing and sales positions for over 30 years. Today he works in business development and communications, with a constant focus on satisfying customers' needs and solving their problems. Lennart Grahn is a freelance copywriter and has worked with several large ad agencies.
show more
show more