Packaging the Presidency

Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising

3.84 (51 ratings by Goodreads)
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Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to more

Product details

  • Paperback | 608 pages
  • 134.62 x 198.12 x 33.02mm | 498.95g
  • Oxford University Press Inc
  • New York, United States
  • English
  • Revised
  • 3rd Revised edition
  • halftones
  • 0195089421
  • 9780195089424
  • 1,690,683

About Kathleen Hall Jamieson

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential more

Review quote

'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand) `Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book Worldshow more

Rating details

51 ratings
3.84 out of 5 stars
5 24% (12)
4 45% (23)
3 24% (12)
2 8% (4)
1 0% (0)
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