Packaging the Presidency

Packaging the Presidency : History and Criticism of Presidential Campaign Advertising

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Jamieson traces the origins and evolution of presidential advertising presenting an examination of the powerful and contemporary tools used in the election campaigns. Focusing on each American presidential election from 1952 to 1984, she examines what political advertising has become, how candidates have shaped it and been shaped by it, what it has contributed, and the ways in which it has contaminated the political process. For this paperback edition, the author has provided a new introduction which brings the study up to more

Product details

  • Paperback | 531 pages
  • 134.62 x 198.12 x 33.02mm | 385.55g
  • Oxford University Press Inc
  • New York, United States
  • New edition
  • New edition
  • 59 half-tones, 2 line drawings
  • 0195056566
  • 9780195056563

About Kathleen Hall Jamieson

About the Author Kathleen Hall Jamieson is G.B. Dealey Professor of Communications at the University of Texas at Austin and author of Form and Genre: Shaping Rhetorical Action, Interplay of Influence: Media and Their Publics in News Advertising and Politics, and Eloquence in an Electronic Age: The Transformation of Political more

Rating details

51 ratings
3.84 out of 5 stars
5 24% (12)
4 45% (23)
3 24% (12)
2 8% (4)
1 0% (0)
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