Packaging the Presidency

Packaging the Presidency : History and Criticism of Presidential Campaign Advertising

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Description

Focusing on presidential elections from 1952 to 1980, this study addresses the development of campaign and political advertising, discussing its impact on the American political process, campaign strategies, voters, candidates, and electionsshow more

Product details

  • Hardback | 518 pages
  • 165.1 x 241.3 x 43.18mm | 952.54g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 30ill.
  • 0195035046
  • 9780195035049

Rating details

51 ratings
3.84 out of 5 stars
5 24% (12)
4 45% (23)
3 24% (12)
2 8% (4)
1 0% (0)
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