PR Visionaries

PR Visionaries : CEOs from Ketchum, Porter Novelli & Brodeur on the Golden Rules of Public Relation s and Becoming a Senior Level Partner with Your Clients

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Description

Inside the Minds: PR Visionaries is the most authoritative book ever written on the public relations profession, written by an unprecedented collection of CEOs from companies such as Ketchum, Porter Novelli, Brodeur, Text 100, Weber Shandwick, and Schwartz Communications. These industry Visionaries reveal the secrets to getting a seat in the boardroom and the ear of the CEO, improving the image of public relations, working with clients, what to look for in an agency, making a campaign come to life, compensation, media relations, the Internet and technology and more. An unprecedented look inside the minds of the world's best PR leaders makes for critical reading for every executive, entrepreneur and anyone in the public relations, marketing and advertising world.show more

Product details

  • Electronic book text | 220 pages
  • ASPATORE BOOKS
  • United States
  • English
  • 1587625245
  • 9781587625244