PR Power: Inside Secrets From the World of Spin
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PR Power: Inside Secrets From the World of Spin

3.33 (12 ratings by Goodreads)
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Description

Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PRshow more

Product details

  • Paperback | 240 pages
  • 126 x 208 x 20mm | 180g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753509040
  • 9780753509043
  • 721,950

About Amanda Barry-Hirst

PR and Communication Skills specialist Amanda Barry ran her own PR consultancy for ten years, managing successful campaigns for major brands and clients, among them Motorola, Lloyds TSB, Mobil Oil and Future Network. She won the prestigious PR week 'Best Small Consultancy' Award in 1997.show more

Review quote

"If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff." * Independent *show more

Back cover copy

Taking charge of how, when and where to communicate with your customers can make or break your business. Good PR can help you; bad PR can destroy you. Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PRshow more

Review Text

"If you want tips for the top, these books are for you - just follow the chapters through from strategic thinking to the psychology of success. Inspirational stuff."show more

Rating details

12 ratings
3.33 out of 5 stars
5 17% (2)
4 25% (3)
3 33% (4)
2 25% (3)
1 0% (0)
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