Own your industry : How to position yourself as an expert
Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"
- 14 Apr 2001
- Penguin Books (SA) (Pty) Ltd
- The Penguin Group (SA) (Pty) Ltd
- Parklands, South Africa
About Douglas Kruger
Douglas Kruger is a professional speaker and five times winner of the Southern African Public Speaking Championships. He helps organisations dismantle the "Rules of Hamster Thinking" which make them industry dinosaurs. He teaches businesses and brands to position themselves as industry experts so that their name has greater equity.