Oversubscribed : How to Get People Lining Up to Do Business with You

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Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed: * Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business * Explains how to become oversubscribed, even in a crowded marketplace * Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas * Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
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Product details

  • Paperback | 224 pages
  • 159 x 220 x 18mm | 306g
  • Capstone Publishing Ltd
  • Oxford, United Kingdom
  • English
  • 1. Auflage
  • 0857086197
  • 9780857086198
  • 22,539

Back cover copy

"The Oversubscribed principles and methods have helped us become the world's #1 in our industry in under five years."

Michael Carter, CEO, BizEquity.com--the world's largest business valuation provider, completing over 10 million business valuation per year.


We would all love to be so highly in demand that clients chase us, not the other way round. With numerous successful ventures behind him, entrepreneur and bestselling author Daniel Priestley understands how to get buyers' attention. This book shows you how to build a business and a brand that people flock to.


In Oversubscribed, he reveals the 7 principles for creating demand that outstrips supply. Implement the techniques in this book and you can: Carve out your own market as others struggle to compete Win 3 months worth of clients in a cluster rather than one-at-a-time Build a "Campaign Driven Enterprise" with constant innovation Attract premium quality buyers by becoming industry-famous Grow your profits by charging a "de-commoditized" price Use campaigns to win clients quickly and build a lifestyle business Build a lean, high-performance team who can execute your strategy for being oversubscribed

Read Oversubscribed to transform your organizations' outdated mindset and learn the business strategy that will generate more buyers than you can handle, even in a crowded marketplace.
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Table of contents

Introduction 1 Part I: Principles for Becoming Oversubscribed 7 Principle 1 Demand and Supply Set the Price 9 Principle 2 Separate Yourself from the Market 19 Principle 3 The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price 29 Principle 4 Buying Environments Create Buyers 41 Principle 5 It s OK to be Diff erent 53 Principle 6 Value is Created in the Ecosystem 69 Principle 7 Nothing Beats Being Positively Remarkable 83 Part II: The Campaign Driven Enterprise Method: Turning Principles Into Strategy 89 Phase 1 Campaign Planning: Know Your Capacity, Who It s for and When You Can Deliver It 95 Phase 2 Build Up to Being Oversubscribed 117 Phase 3 Release When Oversubscribed 137 Phase 4 Remarkable Delivery 153 Phase 5 Celebrate and Innovate 163 Part III: You, Your Team and the Crazy Times We Live In 173 It s Time to Paddle 175 Struggle, Lifestyle or Performance? 177 The CDE Team 183 One Last Thing: The Chapter I Wrestled with 209 Acknowledgements 211 About the Author 213
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Review Text

"[A] lively and highly inspiring book about entrepreneurship" (The Irish Times, April 2015)
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Review quote

[A] lively and highly inspiring book about entrepreneurship (The Irish Times, April 2015)
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About Daniel Priestley

DANIEL PRIESTLEY is an entrepreneur and bestselling author who is successful globally in getting products, services and ideas oversubscribed. As a teenager he sold-out nightclub parties, in his 20's he built fast-growth businesses in Australia, Singapore and the UK. He's used the ideas in this book to create one of Australia's fastest growing companies, set a Guinness World Record in the UK, raise millions of venture capital and fundraise hundreds of thousands of dollars for charity.
Stay in touch: @DanielPriestley
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Rating details

72 ratings
4.29 out of 5 stars
5 51% (37)
4 36% (26)
3 7% (5)
2 1% (1)
1 4% (3)
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