Overchoice

Overchoice

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Having more choices, on the surface, appears to be a positive development; however it hides an underlying problem: faced with too many choices, consumers have trouble making optimal choices, and thus as a result can be indecisive, unhappy, and even refrain from making the choice (purchase) at all. Alvin Toffler noted that as the choice turns to overchoice, "freedom of more choices" ironically becomes the opposite-the "unfreedom." Often, a customer makes a decision without sufficiently researching his choices, which may often require days.show more

Product details

  • Paperback | 56 pages
  • 152 x 229 x 3mm | 95g
  • Spir
  • United States
  • English
  • black & white illustrations
  • 6136225352
  • 9786136225357