Our Black Year

Our Black Year : One Family's Quest to Buy Black in America's Racially Divided Economy

3.7 (424 ratings by Goodreads)
By (author) 
Free delivery worldwide Expected delivery to the United States in 9-14 business days.
Not ordering to the United States? Click here.
Order now for expected delivery to the United States by Christmas Order now for expected delivery to the United States by Christmas

Description

Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighbourhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers- unlike consumers of other ethnicities- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighbourhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.
show more

Product details

  • Paperback | 320 pages
  • 141 x 208 x 22mm | 328g
  • London, United States
  • English
  • Reprint
  • 1610392280
  • 9781610392280
  • 1,868,176

About Maggie Anderson

As CEO and cofounder of The Empowerment Experiment Foundation, Maggie Anderson has become the leader of a self-help economics movement that supports quality black businesses and urges consumers, especially other middle and upper class African Americans, to proactively and publicly support them. She has appeared on CNN, MSNBC, Fox News, and CBS Morning News, among many other national television and radio shows. She received her BA from Emory University and her JD and MBA from the University of Chicago. She lives in Oak Park, Illinois, with her husband, John, and their two daughters. Ted Gregory is a Pulitzer Prize-winning reporter for the Chicago Tribune.
show more

Rating details

424 ratings
3.7 out of 5 stars
5 25% (106)
4 33% (141)
3 31% (130)
2 9% (37)
1 2% (10)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X