The Other Guy Blinked

The Other Guy Blinked : How Pepsi Won the Cola Wars

3.81 (135 ratings by Goodreads)
By (author) 

Currently unavailable

Description

The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the centuryshow more

Product details

  • Paperback | 280 pages
  • 152.4 x 228.6 x 25.4mm | 453.59g
  • Bantam Doubleday Dell Publishing Group Inc
  • Bantam Doubleday Dell Publishing Group
  • New York, United States
  • English
  • 0553051776
  • 9780553051773

Rating details

135 ratings
3.81 out of 5 stars
5 24% (32)
4 41% (55)
3 30% (40)
2 5% (7)
1 1% (1)
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