The Other Guy Blinked

The Other Guy Blinked : How Pepsi Won the Cola Wars

3.8 (145 ratings by Goodreads)
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List price: US$17.95

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Description

The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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Product details

  • Paperback | 280 pages
  • 152.4 x 228.6 x 25.4mm | 453.59g
  • Bantam Doubleday Dell Publishing Group
  • New York, United States
  • English
  • 0553051776
  • 9780553051773

Rating details

145 ratings
3.8 out of 5 stars
5 24% (35)
4 39% (57)
3 30% (44)
2 6% (8)
1 1% (1)
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