Origin Effects and Their Strategic Implications

Origin Effects and Their Strategic Implications : Consumer Behaviour in the Japanese Market

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Description

Through extensive research this book provides a timely look into country of origin effects. The study combines an empirical approach with a thorough analysis of cultural and social aspects and analyzes consumer attitudes, risk assumptions, and in-group versus out-group rationales that can influence success in today’s Japanese retail market. The research also focuses on how Japanese retail banking customers use country of origin information revealing new findings that challenge traditionally held beliefs and can help firms use origin cues as a comparative advantage to achieve greater success.show more

Product details

  • Paperback | 256 pages
  • 150 x 210 x 20mm | 521.63g
  • Independent Pub Group
  • Michael Imhof Verlag
  • English
  • 52
  • 3865687954
  • 9783865687951

About Arne C. Schmidt

Arne C. Schmidt is a graduate of the University of Tübingen with a double degree in business administration and Japanese studies. She currently conducts research on the effect of economic change on the Japanese market for Western products.show more