Organizational Aspects of Health Communication Campaigns

Organizational Aspects of Health Communication Campaigns : What Works?

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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United more

Product details

  • Paperback | 250 pages
  • 142.2 x 218.4 x 17mm | 358.34g
  • SAGE Publications Inc
  • Thousand Oaks, United States
  • English
  • Will Be Reissue.
  • 0803949987
  • 9780803949980

Table of contents

IntroductionPartnership for a Drug-Free America - Thomas E Backer and Ginna Marston An Experiment in Social MarketingCommentary - Robert T GolembiewskiProject STAR - Mary Ann Pentz and Thomas W Valente A Substance-Abuse Prevention Campaign in Kansas CityCommentary - Leonard D GoodsteinTurkey's Mass Media Family Planning Campaign - D Lawrence Kincaid et alCommentary - David KrackhardtThe Stanford Five-City Heart Disease Prevention Project - June A Flora with Darius Jatilus et alCommentary - Peter B VaillDiffusion and Re-Invention of Project DARE - Everett M RogersCommentary - Mark KiefaberThe Harvard Alcohol Project - Kathryn C Montgomery Promoting the Designated Driver on TelevisionCommentary - Jean M BartunekSynthesisshow more