Online Consumer Behavior, 2nd Edition

Online Consumer Behavior, 2nd Edition : Theory and Research

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Description

Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In this new edition, contributors discuss new topics such as mobile technology, cyberbullying, online shopping, and the dark side of consumer behavior. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.show more

Product details

  • Paperback | 400 pages
  • 152.4 x 228.6mm
  • Taylor and Francis
  • ROUTLEDGE
  • English
  • New edition
  • 19 tables
  • 1138950025
  • 9781138950023

About Angeline Close Scheinbaum

Angeline G. Close is Assistant Professor of Marketing at The University of Texas at Austin, USA.show more