One Click

One Click : Jeff Bezos and the Rise of Amazon.com

3.76 (5,427 ratings by Goodreads)
  • Electronic book text
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Description

Buy now with one-click.Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.Amazon.com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.
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Product details

  • Electronic book text | 224 pages
  • Penguin Books Ltd
  • London, United Kingdom
  • 014197110X
  • 9780141971100

About Richard L. Brandt

Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.
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Rating details

5,427 ratings
3.76 out of 5 stars
5 29% (1,557)
4 32% (1,721)
3 29% (1,581)
2 8% (433)
1 2% (135)
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