On Our Mind

On Our Mind : Salience, Context, and Figurative Language

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How do we learn to produce and comprehend non-literal language? Competing theories have only partially accounted for the variety of language comprehension evoked in metaphor, irony, and jokes. Rachel Giora has developed a novel and comprehensive theory, the Graded Salience Hypothesis, to explain figuative language comprehension. Giora contends that the salience of meanings (i.e., the cognitive priority we ascribe to words encoded in our mental lexicon) has the primary role in language comprehension and production.
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Product details

  • Hardback | 272 pages
  • 165.1 x 238.76 x 25.4mm | 544.31g
  • Oxford, United Kingdom
  • English
  • 2 halftones and numerous figures
  • 0195136160
  • 9780195136166
  • 1,548,322

Review quote

She has single-handedly lifted a current paradigm out of its hinges and placed it on a new footing, .. despite the many technical explanations, the book is easy to read and the experiments are easy to follow. The well-argued plausibility of Giora's model is at least an eye-opener, if not a refreshing alternative, for people subscribing to different paradigms and who are being helped not least by the pleasant lightheartedness which is an overall positive feature of
Giora's book, making it a good read, even for non-professionals. * J.L.Mey, Lingua *
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