OBD: Obsessive Branding Disorder

OBD: Obsessive Branding Disorder : The Illusion of Business and the Business of Illusion

3.37 (162 ratings by Goodreads)
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The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore. From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and "noses"), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.show more

Product details

  • Paperback | 240 pages
  • 129.54 x 203.2 x 20.32mm | 272.15g
  • PublicAffairs,U.S.
  • New York, United States
  • English
  • Reprint
  • 1586487043
  • 9781586487041
  • 1,403,509

Review quote

"Boston Globe," August 3, 2008"Tartly written.... [Obsessive Branding Disorder] is instructive, even entertaining.... Conley is a keen observer and a trenchant critic.... [A] timely call to arms."show more

About Lucas Conley

Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.show more

Rating details

162 ratings
3.37 out of 5 stars
5 14% (23)
4 34% (55)
3 32% (52)
2 15% (24)
1 5% (8)
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