Nuts! : Southwest Airlines' Crazy Recipe for Business and Personal Success

3.61 (18 ratings by Goodreads)
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Revealing the secrets behind the success of Southwest Airlines, one of the world's most successful companies, this book expands on the unusual strategies employed. Southwest reinvented air travel 26 years ago with its low fares and zany, irreverent style. These "nuts" made flying an event. Today Southwest keeps air fares rock bottom by keeping costs low, satisfies customers by getting people and baggage to their destination on time, practises the Golden Rule at work and in the communities it serves and has one of the best productivity and safety records in the industry. This book aims to provide a model for managers who want to motivate, liberate and appreciate their staff, gaining returns as a result. The authors recount the events and cast which have shaped the culture and character of this legendary airline and show just what a difference a bit of ingenuity can make to a company's people and performance.
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Product details

  • Paperback | 363 pages
  • 168 x 232 x 30mm | 662.26g
  • Cengage Learning, Inc
  • Texere Publishing
  • Florence, United States
  • English
  • New edition
  • New edition
  • facsimiles, portraits
  • 1587991195
  • 9781587991196
  • 1,324,811

Table of contents

Part I A Legend Takes Off The Southwest Spirit is Born 1. Nuts?....You Decide 2. Goliath Meets David 3. The Battle Heats Up 4. A Maverick Emerges Part II Basics Gone Nuts Doing Business Basics with a Southwest Twist 5. Flying in the Face of Conformity 6. 'Professionals' Need Not Apply 7. Kill the Bureaucracy 8. Act Like an Owner 9. Learn Like Crazy 10. Don't Fear Failure Part III Nuts Gone Basic Doing the Extra Special Exceptionally Well 11. One Great Big Family 12. Keep the Spirit Alive 13. The Art of Celebrating Milestones 14. Celebrating People with Big Hearts 15. Still Nuts After all These Years 16. Luv 17. Compassion for the Community 18. Unconventional Advertising 19. Customers Come Second 20. Employees Come First Part IV The Legend Lives On Leadership Spices It Up 21. Leaders Leading Leaders 22. Leadership From the Inside Out 23. Go Nuts!
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Rating details

18 ratings
3.61 out of 5 stars
5 17% (3)
4 33% (6)
3 44% (8)
2 6% (1)
1 0% (0)
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