Non-discursive Rhetoric : Image and Affect in Multimodal Composition
Technological advances have the potential to create new languages unlike printed or spoken words. The increased textual complexity generated by sophisticated graphics, photos, hypermedia, film, typography, and other modes of expression requires a theory of language and symbolization that accommodates emotion, ambiguity, simultaneity, and layers of dynamic meaning. In Non-discursive Rhetoric, Joddy Murray uses concepts from philosophy, rhetorical theory, and recent advances in neuroscience to develop a model of composing that connects contemporary writing practices, technology, and image functions within the mind. The theory and classroom practices presented here provide tools for writing teachers to help students compose various hybridized, multimodal texts. Murray highlights the significance for student composition of the relationships among emotions, images, and argumentation, and demonstrates the importance of considering the rhetorical dimensions of design choices in multimodal composition.
- Paperback | 242 pages
- 152.4 x 226.06 x 17.78mm | 385.55g
- 01 Jan 2010
- State University of New York Press
- Albany, NY, United States
- Total Illustrations: 6
"Contributing significantly to the literature on composition studies ... Murray explains what many teachers of rhetoric may not yet have considered." -- CHOICE
About Joddy Murray
Joddy Murray is Associate Professor of Rhetoric and New Media at Texas Christian University.