Non Obvious Megatrends

Non Obvious Megatrends : How to See What Others Miss and Predict the Future

3.69 (195 ratings by Goodreads)
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Description

#1 Wall Street Journal & USA TODAY Bestseller
Featuring 10 Bold new Trend Predictions
Winner of 9 International Book Awards

Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.


What if you could predict the trends that will change your business?

For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.

- How might the evolution of gender fluid toys change our culture?
- What can the popularity of handmade umbrellas and board games teach us about the future of business?
- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.

You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Gold Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary's Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
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Product details

  • Hardback | 272 pages
  • 152 x 229 x 25.4mm | 589.67g
  • Oakton, United Kingdom
  • English
  • 1940858968
  • 9781940858968
  • 34,742

Review quote

"Bhargava offers clear and straightforward prose, and his engaging, well-spaced graphic elements make the text more interactive. A consistently engrossing guide to trend forecasting." * Kirkus Reviews *
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About Rohit Bhargava

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University.
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Rating details

195 ratings
3.69 out of 5 stars
5 25% (48)
4 35% (68)
3 29% (56)
2 9% (17)
1 3% (6)
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