Nollywood Stars

Nollywood Stars : Media and Migration in West Africa and the Diaspora

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Description

In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry's top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde's cameo role on VH1's popular seriesHit the Floorto Oge Okoye's startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.show more

Product details

  • Hardback | 384 pages
  • 229 x 242.9 x 152mm | 510g
  • Indiana University Press
  • Bloomington, IN, United States
  • English
  • 15 b&w illus.
  • 0253015715
  • 9780253015716

Review quote

Nollywood Stars is a revelation. It will introduce readers to one of the most significant global centers of film production, Nigeria, and to a film culture that is significantly different from that of Hollywood . . . This is an important work. Essential. * Choice * There is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media. * African Studies Review *show more

About Noah A. Tsika

Noah A. Tsika is Assistant Professor of Media Studies at Queens College, City University of New York.show more

Table of contents

Preface and AcknowledgmentsA Note on Orthography and TaxonomyIntroduction: Global Stars in Nigeria's Postindependence Firmament: From Ossie Davis to Doctor Bello1. From Yoruba to YouTube: Studying Nollywood's Star System2. Glittering Video: Format, Fashion, and the Materiality of Nollywood Stardom3. A Mobile Glow: Nollywood Stardom and Corporate Globalism4. When Stars Collide: Lady Gaga and the Pirating of a Globalized Persona5. Nollywood's Progeny: Stardom and the Politics of Youth Empowerment6. Professionalizing Childhood: Nollywood and the New Youth TransnationalismAfterword: Honoring Nollywood StarsFilmographyNotesBibliographyIndexshow more

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