No Frills

No Frills

3.51 (33 ratings by Goodreads)
By (author) 

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Description

The rise of new and dynamic low cost airlines, spearheaded by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. This title provides analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. But where did it all start? Who came up with the idea of ticketless booking via the Internet? How do these airlines make such profits when seats are so cheap? Is this the pattern for all future air travel? And possibly the biggest question of all: are they safe?show more

Product details

  • Paperback | 336 pages
  • 121.92 x 187.96 x 27.94mm | 226.8g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • New edition
  • New edition
  • 0753507706
  • 9780753507704

Review quote

"Must fly... must buy' Evening Standard '...Calder is a champion of the no-frills phenomenon... in addition to sketching its rise, he offers a practical guide to the destinations' The Daily Telegraphshow more

About Simon Calder

Simon Calder is senior travel correspondent of The Independent, a contributing editor of Conde Nast Traveller, a columnist for BA's inflight magazine 'High Life', and a frequent BBC radio and television presenter.show more

Rating details

33 ratings
3.51 out of 5 stars
5 15% (5)
4 39% (13)
3 27% (9)
2 18% (6)
1 0% (0)
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