Nigerian Top Executives in the Advertising, Marketing & PR Industry
The book "Nigerian Top Executives in the Advertising, Marketing & PR Industry" contains comprehensive biographies of the top 10% highest-ranked executives of Nigeria's advertising, marketing & PR industry. Inclusion in the bibliography was determined according to a unique and objective criteria that consisted of a combination of total number of employees managed and visibility in international business networks. The serious academic research about business achievements makes this book a world-renowned authority with the absolute power to honor performance and recognize excellence in the industry. As the result of a comprehensive research exercise, a number of top executives were selected for inclusion in the directory. These individuals were identified as personifying passion, courage, commitment, success, excellence and spirit. This book represents an honor of championship and recognizes the struggles endured to ascend to the top, especially by those "silent" hard working people who contributed to the advancement of their companies and to the people of Nigeria. In order to compile this work, a few million biographies were carefully analyzed. All biographies originated from public sources and were made public by the people themselves. Due to the fact that only a small fragment of Nigerian business leaders can be included in a directory of this nature, a strict selection criteria was meticulously applied and there were no exceptions. While every effort has been made to ensure the executives that have made a difference to Nigeria's advertising, marketing & PR industry have been addressed, there is a distinct possibility that the list of people included in this book is not complete, as there will always be great business leaders who strictly refrain from publishing information about themselves. It is also possible that some of the data sources employed were outdated or even inaccurate. As such, while the book contains the best information that could be found in public sources at the time of the research, it remains far from perfect. The intention is to continue to publish this directory on an annual basis in order to gradually increase the quality and accuracy of the material contained within it. A large number of copies of the book will be provided to governmental institutions and public administration, universities and colleges, important associations and to media archives. Above all, as this unique book contains biographies of top Nigerian executives who hold precise positions in individual companies, it is deemed that the information will be of use to both professionals and the general public. Nigeria's economy can be strengthened through stronger integration of key executives in certain industries. This book represents a small but significant contribution to the achievement of this objective.
- Paperback | 552 pages
- 215.9 x 279.4 x 31.75mm | 1,551.28g
- 01 Jan 2015
- United States
- black & white illustrations
About Elvis Krivokuca Mba
Mr. Elvis Krivokuca is a performance-driven executive who possesses decades of strategic planning, financial management and administrative experience. He was educated in Europe and the USA. He first relocated to Nigeria when his Nigerian friend, with whom he became acquainted at the Harvard Business School, invited him to collaborate on a project in the region. He progressed to start a production company in Nigeria that successfully attracted investment from Swiss investors after just one year of operation. Witnessing the fast development of Nigeria, Elvis realized that business leaders in the region need a reference book that they can consult to form a better understanding of the business environment and the business communities that can make a contribution to enacting positive change in the region.