Newspapers : A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands
This volume describes the developments in the newspaper industry in ten years to 1999, the impact of the Internet, and on newspaper publishing and places them in a historic context.
- Hardback | 260 pages
- 160.02 x 241.3 x 20.32mm | 544.31g
- 01 May 1999
- Kluwer Academic Publishers
- Dordrecht, Netherlands, United States
- 21 SW-Abb.
Table of contents
The newspaper industry in a state of flux; the economic fundamentals of newspaper publishing; the industrial context of newspaper firms; vertical integration and horizontal mergers and acquisitions; expansion strategies of newspaper firms - diversification and innovation; change of the newspaper firm in the 1990s (and beyond). Appendices: A. Data gathering. B. Topic list interviews C. Economies of scale: an empirical investigation in the Netherlands. D. Local newspaper markets in the Netherlands. E. Minimum efficient scale in the Netherlands. F. Diversification of newspaper companies. G. Interview extracts.