Newspapers

Newspapers : A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands

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Description

This volume describes the developments in the newspaper industry in ten years to 1999, the impact of the Internet, and on newspaper publishing and places them in a historic context.
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Product details

  • Hardback | 260 pages
  • 160.02 x 241.3 x 20.32mm | 544.31g
  • Dordrecht, Netherlands, United States
  • English
  • 21 SW-Abb.
  • 079235608X
  • 9780792356080

Table of contents

The newspaper industry in a state of flux; the economic fundamentals of newspaper publishing; the industrial context of newspaper firms; vertical integration and horizontal mergers and acquisitions; expansion strategies of newspaper firms - diversification and innovation; change of the newspaper firm in the 1990s (and beyond). Appendices: A. Data gathering. B. Topic list interviews C. Economies of scale: an empirical investigation in the Netherlands. D. Local newspaper markets in the Netherlands. E. Minimum efficient scale in the Netherlands. F. Diversification of newspaper companies. G. Interview extracts.
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