Newspaper Building; Application of Efficiency to Editing, to Mechanical Production, to Circulation and Advertising, with Cost Finding Methods, Office Forms and Systems

Newspaper Building; Application of Efficiency to Editing, to Mechanical Production, to Circulation and Advertising, with Cost Finding Methods, Office Forms and Systems

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 edition. Excerpt: ...this advertising produced handsome results for every one concerned. Each succeeding number has been more successful than the one ahead of it, and practically every advertiser who has started in one of the numbers has repeated as often as we got them out, with swelling volume of copy in the regular daily issues of The Globe. Through the fashion numbers, daily fashion service, fashion shows, and other fashion ideas The Globe interested its women readers in its fashion service and thus fertilized its constituency in a way no other newspaper had attempted with equal success, which made advertising in its columns universally productive. Going parallel with this reader stimulation we, by systematic work, secured the substantial interest of a large part of the 14,000 or 15,000 dressmakers of New York, and specialty shops and big retail stores all over the country. This established an ideal marketplace for the man with a fabric or women's wear article he desired to put out. The big retail shops in New York recognized the importance and hold The Globe had secured on a large part of the buying public in New York by constantly increasing the volume of their advertising in its columns, until to-day and for months back The Globe carries more of this business than any other newspaper. Growing out of this development, or rather incidental to it, we have put over some campaigns worthy of note and which should be of interest to any one wishing to break into New York. Let us consider just a few high spots. Take the Gossard Corset as an example. Here was a concern doing a corset business of $4,000,000 a year, of which only $100,000 was in New York--a mere crumb of the business they were entitled to. They had a good corset, as every one in a position to know tells...show more

Product details

  • Paperback | 70 pages
  • 189 x 246 x 4mm | 141g
  • Rarebooksclub.com
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236621530
  • 9781236621535