New Wave Vision

New Wave Vision

  • Hardback
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Hayden Cox started his surfboard brand Haydenshapes at the age of 15 while still at school, taking on a fickle industry where few succeed beyond local reach. Today he is an award winning designer and entrepreneur who took his passion, young ideas and vision for doing things differently, and created a bestselling brand all over the world.

New Wave Vision is experience driven, not a how-to, without glossing over the harsh realities, lessons and challenges faced when backing yourself and building from the ground up. It shares Hayden’s story spanning almost 20 years as a young person in business – with the work far from finished.

His modern approach and passion for progression within an industry led directly to his invention of a patented technology, FutureFlex, and a global best selling surfboard. Through his brand, Hayden has also collaborated on notable and exclusive projects with some of the biggest names and designers across a number of industries - unconventional to what might be expected in surf.

Beautifully designed and with real insight and stories from some of the world’s most influential creative business minds like skater and entrepreneur Tony Hawk, fashion visionary Karen Walker, Oakley and Red Digital Cinema founder Jim Jannard, Google Maps co-founder Noel Gordon, Aesop founder Dennis Paphitis and entrepreneur Paul Naude, New Wave Vision spotlights the crucial principles that help inspire and create groundbreaking products and businesses.

Now more than ever, young people are creating things, taking risks and starting new ventures. New Wave Vision is not about reaching a destination, but everything in between and the great discontent that keeps you searching.
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Product details

  • Hardback | 344 pages
  • 153 x 234mm
  • East Roseville, Australia
  • 1925310604
  • 9781925310603
  • 253,463

Review quote

Praise for Hayden Cox and Haydenshapes -'A young Australian inventor who has reshaped surfboard technology for the better' - GQ Magazine;' A hip quantum physicist. He buzzes with numbers, degrees, fibre weaves, parabolas.' - Surfing Magazine; 'Hayden has become one of the most prolific shapers and ideas men in the country. But he's not finished yet.' - Stab Magazine; 'FutureFlex is like a Ferrari'- Tom Carroll, World Champion Surfer;' Hayden Cox's surfboards are world leaders' -- The Sydney Morning Herald; 'An Aussie surf star' -- Elle Magazine
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About Hayden Cox

Hayden Cox is an award winning Australian entrepreneur and the owner, director, and founder of Haydenshapes Surfboards, the bestselling global surfboard brand celebrated for its patented, innovative technology, FutureFlex. With offices and manufacturing in both Australia and USA, Haydenshapes is distributed across seventy countries, with 600-plus retailers worldwide. As founder of the business and designer and inventor of FutureFlex, Cox has collaborated in design projects with Alexander Wang and Audi, and is the winner of numerous design awards-in 2014, Surfboard of the Year in the Australian Surf Industry Awards for his Hypto Krypto surfboard; the Innovative Design Award in the inaugural Australian Good Design Awards for his FutureFlex Technology; and the Worlds #1 Selling Surfboard for Stab Magazine. In 2012 Cox was winner of ABC's New Inventors Program, and in 2011 he won News Limited's Young Entrepreneur of the Year.

Hayden Cox lives in Sydney with his wife Danielle Cox, Director of Publicity and Marketing for Haydenshapes.
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