The New Venture Adventure

The New Venture Adventure : Succeed with Professional Business Planning

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This manual is aimed at helping the reader through the first stage of starting up an innovative, high-growth company: writing a professional business plan. Should you have a new business idea with high-growth potential which you want to develop and realize, this book offers step-by-step guidance to what it takes to articulate a business plan, assess its feasibility and potential, and, crucially, prepare and present it to the investment community. The trick is to take advantage of promising, innovative ideas, research and technolgy and financing in the form of venture capital or investment funds to achieve a breakthrough. The authors emphasize that it is important to do things on a large scale. Setting up a company is by far the largest step you'll take: it involves a tremendous effort. Comparatively, the extra effort required to generate $30 million sales as opposed to, say $3 million is small. Thinking big can even make the task easier, as many potential partners are more interested in large-scale proposals than less ambitious more

Product details

  • Hardback | 288 pages
  • 164.8 x 241.8 x 20.1mm | 646.94g
  • Cengage Learning, Inc
  • Texere Publishing
  • Florence, United States
  • English
  • diagrams, tables, glossary, reference, index
  • 1587990032
  • 9781587990038

About Ueli Looser

Ueli Looser is a Principal in the Zurich Office of McKinsey & Company. His client work includes engagements in engineering, electronics, chemicals, banking and insurance. He is co-leading McKinsey's Venture business plan competition in Switzerland. He has a degree in physics from the Federal Institute of Technology in Zurich and in economics from the University of St. Gallen. Dr Bruno Schlapfer is a Principal in the Zurich Office of McKinsey & Company. He is Director of Professional Development of the Swiss McKinsey offices, and is co-leading McKinsey's Venture business plan competition in Switzerland. He has a PhD in philosophy from the University of more

Review quote

Dallas Morning News, June 3, 2001 The authors provide clear instructions for setting up a new business more

Table of contents

Part 1: Starting up a company - how companies grow Part 2: The business idea - concept and presentation Part 3: Developing the business plan Business plan for CityScape Part 4: Valuing a start-up and raising equityshow more

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