New Product Forecasting

New Product Forecasting : An Applied Approach

  • Electronic book text
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Description

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
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Product details

  • Electronic book text | 177 pages
  • ROUTLEDGE
  • London, United Kingdom
  • 0765620197
  • 9780765620194