New Product Development For Dummies
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:
Developing a winning NPD strategy
Generating bold new ideas for products and services
Understanding what your customers really want
Keeping projects on track, on budget, and on-time
Building effective cross-functional teams
Planning and executing a blockbuster launch
Collaborating with global partners
Maximizing your chances for success
No matter what size or type of business you re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
- Paperback | 388 pages
- 190.5 x 233.7 x 25.4mm | 589.67g
- 15 May 2007
- John Wiley and Sons Ltd
- John Wiley & Sons Ltd
- Chichester, United Kingdom
- 1. Auflage
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Back cover copy
Know the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
Develop your NPD strategy
Generate ideas forproducts and services
Understand what your customers really want
Keep projects on track
Have effective cross-functional teams
Collaborate with global partners
Table of contents
Part I: The Basics of New Product Development.
Chapter 1: It Takes a Company.
Chapter 2: What Are You Developing, and Why?
Chapter 3: Defining Your Product Strategy.
Part II: Charting the Ocean of Opportunity for New Products.
Chapter 4: What Do Your Customers Really Want?
Chapter 5: Turning Your Company into an Idea Factory.
Chapter 6: Picking Winners and Losing Losers.
Chapter 7: Making the Most of Technology.
Chapter 8: Focusing Your NPD Efforts.
Part III: Navigating the River of Product Development.
Chapter 9: One Foot in Front of the Other: The Product Development Process.
Chapter 10: Organizing the NPD Troops.
Chapter 11: Managing Your Corporation s NPD Resources.
Chapter 12: Using Reviews to Keep Projects on Track.
Chapter 13: Launching Products for Market Success.
Part IV: New Challenges in Product Development.
Chapter 14: Developing Products in the Digital Age.
Chapter 15: Product Development Goes Global.
Chapter 16: Choose Your Partner! Partners in Product Development.
Part V: The Part of Tens.
Chapter 17: Ten Ideas on Ways to Test Your New Products.
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.
Appendix: Business Case Outline.
About Beebe Nelson
Research-Technology Management in 2003.
Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.