The New Marketing Manifesto

The New Marketing Manifesto : The 12 Rules for Successful Marketing in the 21st Century

4.27 (18 ratings by Goodreads)
  • Hardback
By (author) 

List price: US$27.61

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Description

To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.show more

Product details

  • Hardback | 256 pages
  • 195.58 x 248.92 x 27.94mm | 1,043.26g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • diagrams
  • 0752821067
  • 9780752821061

Review Text

Rather than dressing up the old as new, this book genuinely casts a new perspective on things relating to marketing. Grant spells out what it means to take a creative approach to creating and maintaining brand success at the start of a new millennium. He discusses recent changes in everything from demographics to social norms and peoples' expectations, turning these into a view of how marketing can best succeed in future. The premise will give everyone food for thought. (Kirkus UK)show more

Rating details

18 ratings
4.27 out of 5 stars
5 56% (10)
4 28% (5)
3 11% (2)
2 0% (0)
1 6% (1)
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