New Korean Wave

New Korean Wave : Transnational Cultural Power in the Age of Social Media

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The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.
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Product details

  • Hardback | 240 pages
  • 152 x 229 x 22.86mm | 498.95g
  • Baltimore, United States
  • English
  • 0252039971
  • 9780252039973

Review quote

"In a concise and illuminating book that unpacks the evolution of the Korean Wave, Jin deftly highlights the key factors that have fueled the rise of South Korea as a major player in the global market place for popular culture."--Hyung-Gu Lynn, University of British Columbia "In recent years, the Korean wave, Hallyu , has emerged as a major Asian presence on the media globe but its political economy has largely been ignored. Dal Yong Jin's excellent study fills this gap in international scholarship: highly recommended."--Daya Thussu, University of Westminster, London A fascinating story of how Korean cultural industry grew from being a relatively overlooked sector to becoming a global success story, analyzing the social and technological mechanism that enabled this sector's growth and its relations with the state. This book is an outstanding contribution to the scholarship on the New Korean Wave.--Nissim Otmazgin, author of Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia
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About Dal Yong Jin

Dal Yong Jin is an associate professor of communication at Simon Fraser University. He is the author of Digital Platforms, Imperialism, and Political Culture .
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