New Influencers: A Marketer's Guide to the New Social Media

New Influencers: A Marketer's Guide to the New Social Media

3.76 (123 ratings by Goodreads)
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Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.
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Product details

  • Paperback | 236 pages
  • 152 x 229 x 19mm | 294.84g
  • Clovis, United States
  • English
  • 5 b/w photos & 6 tables
  • 1884956947
  • 9781884956942
  • 693,662

Review quote

"If you haven't immersed yourself in blogs or started one yourself, The New Influencers can tell you what is popular, what type of blogs work, and what king of impact they're having across the consumer and corporate worlds." --Dean Takahashi, "San Jose Mercury News"
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About Paul Gillin

Paul Gillin is a social media marketing consultant. He was the founding editor of ""Computerworld"" and ""TechTarget ""and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of ""Dealing with Darwin"" and ""Living on the Fault Line."" He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.
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Rating details

123 ratings
3.76 out of 5 stars
5 23% (28)
4 41% (50)
3 27% (33)
2 10% (12)
1 0% (0)
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