The New Finance

The New Finance : Overreaction, Complexity and Uniqueness: United States Edition

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A supplement for junior/senior and graduate level courses in Investments, Behavioral Finance Theory, and related courses. This brief text makes the case for the inefficient market and the complexity and chaos on asset pricing, positioning the efficient market paradigm at the extreme end of a spectrum of possible states. It presents a comprehensive and organized collection of the evidence contradicting market efficiency.
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Product details

  • Hardback | 160 pages
  • 149.86 x 223.52 x 12.7mm | 272.15g
  • Pearson
  • United States
  • English
  • 3rd edition
  • 0130497614
  • 9780130497611

Table of contents

1. Search for the Grail. 2. The Old Finance. 3. How Long is the Short Run? 4. The Ancient Finance. 5. The Past and the Future. 6. The Race Between Value and Growth. 7. Surprise or Risk Premium? 8. "Bearing" Risk in the Stock Market. 9. The Holy Grail. 10. Rational Finance, Behavioral Finance, and the New Finance. 11. Dawn of the New Finance. 12. Final Words. Glossary.
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About Robert A. Haugen

In this Third Edition, Robert Haugen focuses on the evidence, causes, and history of overreactive pricing in the stock market. He argues that, unlike the other social sciences, economic models aggregate from the assumed behaviors of individuals to predictions about market pricing. These models fail to capture the complexity of human interaction. In addition, Haugen argues that each interaction is entirely unique. The complexity and the uniqueness of interactions make it impossible to generalize from the preferences of individuals to meaningful conclusions about the structure and behavior of market prices. The logical conclusion: Both rational and behavioral economics should be reconsidered. Bob Haugen is Professor Emeritus at the University of California, Irvine. He serves as Managing Partner to Haugen Custom Financial Systems, which licenses portfolio management software to pension funds, endowments, and institutional and high-net-worth money managers. For further study on the author's unique approach to stock market analysis, read the entire Bob Hougen series, The Inefficient Stock Market, What Pays Off and Why, and Beast on Wall Street. Visit for additional resources. Or go to
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Rating details

30 ratings
3.86 out of 5 stars
5 37% (11)
4 27% (8)
3 27% (8)
2 7% (2)
1 3% (1)
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