New Developments in the Theory of Networks

New Developments in the Theory of Networks : Franchising, Alliances and Cooperatives

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Description

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.
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Product details

  • Hardback | 372 pages
  • 155 x 235 x 22.35mm | 1,570g
  • Physica-Verlag GmbH & Co
  • Heidelberg, Germany
  • English
  • 2011 ed.
  • 30 Tables, black and white; XII, 372 p.
  • 3790826146
  • 9783790826142

Back cover copy

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.
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Table of contents

Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation.- Part II: Alliances: Value Creation in Network Relationships; Organization of Innovation Through Alliances; Knowledge Management in Networks.- Part III: Cooperatives: Behaviorial Logics and Governance of Cooperatives.
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About Mika Tuunanen

Mika Tuunanen, Research focus: Franchising and Entrepreneurship, Professor at the School of Business and Economics, University of Jyvaskyla, Finland
Josef Windsperger, Research focus: Networks and Theory of the Firm, Professor of Organization and Management at the Center of Business Studies, University of Vienna, Austria Gerard Cliquet, Research focus: Marketing, Retailing and Franchising, Professor of Business at the IGR-IAE, Universite de Rennes 1, France
George Hendrikse, Research focus: Organization Economics, Cooperatives, Franchising, Professor at the Rotterdam School of Management (RSM), Erasmus University Rotterdam, The Netherlands
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