Network Advertising Initiative

Network Advertising Initiative

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Network Advertising Initiative is an industry trade group formed in 1999 that develops self-regulatory standards for online advertising. Advertising networks created the organization in response to concerns from the Federal Trade Commission and consumer groups that online advertising - particularly targeted or behavioral advertising - harmed user privacy. The NAI seeks to provide self-regulatory guidelines for participating networks and opt-out technologies for consumers in order to maintain the value of online advertising while protecting consumer privacy. Membership in the NAI has fluctuated greatly over time and both the organization and its self-regulatory system have been criticized for being ineffective in promoting privacy.show more

Product details

  • Paperback | 60 pages
  • 152 x 229 x 4mm | 100g
  • Tract
  • United States
  • English
  • black & white illustrations
  • 6136244608
  • 9786136244600