Navigate the Net

Navigate the Net : A Comprehensive Learning Experience for Travel Professionals

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Description

For entry-level and continuing education courses in Travel and Tourism. This textbook provides instructors with a tool to integrate the Internet into current travel courses. It gives a fun, easy-to-learn method of mastering the Internet by introducing the "NAVIGATE" method, a specific set of instructions that shows how travel professionals can use the Internet to their advantage. The text emphasizes the rapid evolution of both the travel and technology industries, and guides the student in the processes needed to stay on top of these changes.show more

Product details

  • 12-17
  • Paperback | 270 pages
  • 179.8 x 235.2 x 14mm | 426.38g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130946451
  • 9780130946454

About Shelly M. Houser

Shelly M. Houser, CTC - Educator, author, business owner, speaker, consultant, active member in the Travel Industry/Association, and Internaut Shelly M. Houser, the creator of the NAVIGATE method and author of NAVIGATE the Net, has over 20 years' experience in the travel industry. Ms. Houser is the owner of Travel Career Options, a company that has published the Internet Address Book for Travel Professionals and specializes in providing customized training for travel industry professionals. The Internet Address Book for Travel Professionals, a timesaving reference tool that lists and organizes over 1,500 travel-related Web addresses, was first released in the fall of 1999. In addition to managing the operations of Travel Career Options, Shelly is an instructor for Anoka-Hennepin Technical College in Minnesota, teaching entry-level and continuing education courses for travel professionals. Anoka-Hennepin Technical College is licensed by the Institute of Certified Travel Agents (ICTA), and is a member of the American Society of Travel Agents (ASTA). Shelly has also been called upon to consult with other travel schools throughout the United States to help them to integrate the Internet into their travel programs. She is often invited to give workshops, seminars, and presentations for various travel industry functions. Shelly M. Houser is an active member of IOTA, ASTA and the Minnesota Executive Women in Tourism, an affiliate club of the International Federation of Women's Travel Organizations (IFWTO).show more

Back cover copy

"Travel professionals become Internauts by using the NAVIGATE method!" This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve. The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage--in other words, to become Internauts--by means of a fun, easy-to-use, practical approach. Application of the Internet Communication Tool Information Access Tool Information Access Tool GDS Access and/or By-pass Tool Direct Booking Tool Marketing Tool Step in NAVIGATE Process Net Knowledge Access to the World Validate Information Information GDS access and/or by-pass Add Services Tap your Target Market Evolveshow more

Table of contents

Introduction. I. N FOR NET KNOWLEDGE IN THE NAVIGATE PROCESS. 1. The Internet: History and Applications. 2. The Basics: Internet Terminology. 3. Security, Privacy, Legal, and Social Issues. 4. Agents Becoming Internauts. II. A FOR ACCESS TO THE WORLD IN THE NAVIGATE PROCESS. 5. Communication Tools of the Net. 6. Business Communication Via E-Mail. 7. Netiquette. III. V FOR VALIDATE AND I FOR INFORMATION IN THE NAVIGATE PROCESS. 8. Validating Information Found on the Net. 9. Finding the Information You Need. 10. Useful Web Sites for Travel Professionals. 11. Organizing Resources. IV. G FOR GDS ACCESS AND/OR BY-PASS TOOL IN THE NAVIGATE PROCESS. 12. Technology Options: GDS and Other Tools. V. A FOR ADD SERVICES IN THE NAVIGATE PROCESS. 13. The Competition: Online Travel Sites. 14. Add Services. VI. T FOR TAP YOUR TARGET MARKET IN THE NAVIGATE PROCESS. 15. Your Company Web Site. 16. E-Marketing Opportunities. VII. E FOR EVOLVE IN THE NAVIGATE PROCESS. 17. The Evolution of the Travel Professional. Appendix A: Top Level Domains. Appendix B: Emoticons and Acronyms. Appendix C: Useful Websites. Glossary of Terms. Index.show more

Review quote

"Shelly Houser is perhaps the nation's foremost expert on Internet travel sales and how to teach it. Her book is timely, well-organized, thorough and extremely well thought out." - Marc Mancini, Ph.D.- Professor of Travel, West Los Angeles College "This book is extraordinary in its depth of information and application to the travel industry." - Cynthia C. Messer, Extension Education & Assistant Professor, Tourism Center, University of Minnesota Extension Serviceshow more