MySearchLab with Pearson eText -- Standalone Access Card -- Developing the Public Relations Campaign
Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.
Used or rental books
If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.
Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.
-- This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card at www.mysearchlab.com.
A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, Developing the Public Relations Campaign takes a team project approach to learning about the field. The book introduces a three-step process-the PIE chart-that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Upon completing this book, readers will be able to:
Develop their own public relations campaigns
Apply public relations skills to the real world
Understand how to apply communication theories to public relations
- Mixed media product
- 152.4 x 203.2 x 12.7mm | 340.19g
- 26 Apr 2013
- Pearson Education (US)
- United States
- 3rd edition
Other books in this series
23 Feb 2013
05 Sep 2011
26 Jan 2013