Multivariate Data Analysis

Multivariate Data Analysis : United States Edition

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Description

For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.
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Product details

  • Hardback | 928 pages
  • 205.7 x 256.5 x 38.1mm | 1,882.43g
  • Pearson
  • United States
  • English
  • 6th edition
  • 0130329290
  • 9780130329295
  • 1,794,446

Table of contents

Chapter 1: IntroductionChapter 2: Examining Your Data

Chapter 3: Factor Analysis

Chapter 4: Regression

Chapter 5: Multiple Discriminant Analysis

Chapter 6: Manova

Chapter 7: Conjoint Analysis

Chapter 8: Cluster Analysis

Chapter 9: MDS

Chapter 10: Structural Equation Modeling: An Introduction

Chapter 11: SEM: Confirmatory Factor Analysis

Chapter 12: SEM: Testing A Structural Model
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Rating details

137 ratings
4.02 out of 5 stars
5 38% (52)
4 37% (51)
3 15% (21)
2 8% (11)
1 1% (2)
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