Multivariate Data Analysis

Multivariate Data Analysis

4.02 (119 ratings by Goodreads)
By (author)  , By (author)  , By (author)  , By (author)  , By (author) 

List price: US$223.20

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.show more

Product details

  • Hardback | 928 pages
  • 205.7 x 256.5 x 38.1mm | 1,882.43g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 6th Revised US ed
  • 0130329290
  • 9780130329295
  • 1,654,529

Table of contents

Chapter 1: Introduction Chapter 2: Examining Your Data Chapter 3: Factor Analysis Chapter 4: Regression Chapter 5: Multiple Discriminant Analysis Chapter 6: Manova Chapter 7: Conjoint Analysis Chapter 8: Cluster Analysis Chapter 9: MDS Chapter 10: Structural Equation Modeling: An Introduction Chapter 11: SEM: Confirmatory Factor Analysis Chapter 12: SEM: Testing A Structural Modelshow more

Rating details

119 ratings
4.02 out of 5 stars
5 39% (46)
4 35% (42)
3 17% (20)
2 8% (10)
1 1% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X