Multivariate Data Analysis: Pearson New International Edition

Multivariate Data Analysis: Pearson New International Edition

4.08 (149 ratings by Goodreads)
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Description

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
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Product details

  • Paperback | 740 pages
  • 216 x 277 x 33mm | 1,600g
  • Harlow, United Kingdom
  • English
  • 7th edition
  • illustrations (black and white)
  • 129202190X
  • 9781292021904
  • 139,048

Table of contents

I Introduction
1 Introduction

II Preparing For a MV Analysis
2 Examining Your Data
3 Factor Analysis

III Dependence Techniques
4 Multiple Regression Analysis
5 Multiple Discriminate Analysis and Logistic Regression
6 Multivariate Analysis of Variance

IV Interdependence Techniques
7 Cluster Analysis
8 Multidimensional Scaling and Correspondence Analysis

V Moving Beyond the Basic Techniques
9 Structural Equation Modeling: Overview
10 Appendix - SEM
10a CFA: Confirmatory Factor Analysis
11 Appendix - CFA
11a SEM: Testing A Structural Model
12 Appendix - SEM
12a Conjoint Analysis

APPENDIX
A Basic Stats
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149 ratings
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1 1% (2)
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