Multimodal Discourse

Multimodal Discourse : The Modes and Media of Contemporary Communication

3.88 (42 ratings by Goodreads)
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Description

Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
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Product details

  • Paperback | 160 pages
  • 156 x 234 x 10mm | 345g
  • Hodder Arnold
  • New York, United Kingdom
  • English
  • New
  • illustrations, facsimiles, portraits
  • 0340608773
  • 9780340608777
  • 310,915

Review quote

'Multimodal Discourse is the theoretical browser we need to navigate the exuberant multimodality of the highly mediated owrld in which we live. For students and specialists in communication or semiotics, cultural studies or linguistics, graphic design or anthropology this is the foundationla theory of how meaning is made in this period of increasing semiotic fragmentation and cross-over.' Ron Scollon, Professor of Linguistics, Georgetown
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About Theodoor Jacob Van Leeuwen

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia
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Rating details

42 ratings
3.88 out of 5 stars
5 31% (13)
4 33% (14)
3 31% (13)
2 2% (1)
1 2% (1)
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