Multimedia in Action

Multimedia in Action

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This book provides a variety of professionals with a look in to what other companies are doing with multimedia. It provides actual examples of real systems, developed by companies for a variety of purposes. Through these examples, readers will discover how multimedia titles have been developed for use in sales, training, education, entertainment, and referencing. The book focuses on the IBM-PC compatible platform, although some titles developed for the Macintosh are also included. The accompanying CD-ROM contains examples of the titles profiled in the book as well as demo versions of software used to develop multimedia titles. The book: contains interviews with some of the major corporations developing multimedia such as Microsoft Corporation and Broderbund's Living Books, as well as small companies whose first efforts have won major awards; covers products such as Microsoft's Dinosaurs and Encarta, A.D.A.M. software, and Twain's World; and discusses the guidelines - creative, development and marketing - that should prove to be valuable to any multimedia developer.
The CD-ROM contains demo versions of the titles profiled in the interviews, as well as various multimedia development software discussed in the book.
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Product details

  • Mixed media product | 300 pages
  • 197 x 235 x 20mm | 613g
  • Academic Press Inc
  • San Diego, United States
  • English
  • 012705250X
  • 9780127052502

Table of contents

General concerns of the developer; an overview of development software and hardware; multimedia as educator; the multimedia trainer; marketing and multimedia; that's entertainment; the computerized reference library; adapting books to interact; consulting in the multimedia world.
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