Move the Needle

Move the Needle : Yarns from an Unlikely Entrepreneur

4.23 (174 ratings by Goodreads)
By (author) 

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Discover how to harness the power of 'can't' and turn it into creative energy to help you pursue your passions - both personal and professional - and shape a successful, thriving life.

Shelley Brander was no stranger to the word 'can't'. You can't be an athlete, you have asthma. You can't be a successful copywriter, you're a girl. Your son has autism, he can't be cured. You can't make a living with yarn. But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters and crafters.

This book is about pursuing your life's passions no matter how weird or impossible they may seem. We're still living in a time where the entrepreneurial maker is too often told, 'You can't make a business out of that', but in this book you will learn how to turn your can'ts into cans and:

* make your creative side hustle your main gig
* celebrate creativity and experimentation
* accept failure as a part of the process
* have hope against the odds
* surround yourself with supportive people
* cut ties with those who weigh you down
* believe in you and your weird, impossible dream!
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Product details

  • Hardback | 272 pages
  • 145 x 225 x 29mm | 455g
  • Carlsbad, United States
  • English
  • 1401960553
  • 9781401960551
  • 1,532,326

Review quote

"This is an adventure story of yarn, entrepreneurship, hustle, and family . . . Move the Needleoverflows with passion, wisdom, and hard-won business (and life) lessons."
- Jeff Walker, #1 New York Times best-selling author of Launch

"If only this book had existed when I started my business! Shelley's story is not only inspiring, but has a way of making the reader feel less alone in their own challenges"
- Laura Zander, co-founder and CEO, Jimmy Beans Wool

"If you've ever felt like you were meant to do more, but you just weren't sure what your next step should be, let me tell you . . . it's reading this book! This book is about you taking a chance on yourself. Even when everyone around you says you 'can't' do something, Shelley demonstrates that with a little creativity and courage, the impossible becomes possible."
- Stu McLaren, membership expert and creator of TRIBE

"Move The Needle is a call to action that inspires, entertains, and encourages. This story challenged me to take that first step. Well done, Shelley."
- Gaye Glasspie, founder and CEO, GGMadeIt

"Shelley is like your best friend who sits you down, pours you a glass of wine, spills her juiciest secrets, then gives you exactly the kick in the pants you need to put your wildest dreams into motion"
- Amy Porterfield, entrepreneur and podcast host of Online Marketing Made Easy

"Once I started reading, I couldn't stop! From the very first yarn, where four-year-old Shelley makes her way to the grocery store on her tricycle after being told she can't go, we are given a window into a brilliant, empathic, and creative mind, heart and soul that always finds a way. If you are looking for inspiration to trust yourself more, take brave action, tap into your passion like never before, and make your own path, this is exactly the book you need to read right now. It's real. It's powerful. It's a joyful experience. I love this book!"
- Michelle Falzon, founder of We Are Content and creator of Create Without Burnout

"Shelley shares with us her creative and entrepreneurial journey in a way that makes us identify with her every step of the way. Her stories, experiences, and advice are strong, and she offers an empowering message, especially for those of us who are trying to make our way through life freelancing and building our own projects. This book will move you and help you find the determination to make that dream of yours come true."
- Joji Locatelli, knitwear designer

"One of many gifts I got from Move the Needle is a message I needed to hear: that character is something we build from our experiences, and if we keep working at it, good things come. The tiny girl who took off on her tricycle to the store kept trying, and she got to a lot of interesting places."
- Kay Gardiner, co-founder, Modern Daily Knitting
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About Shelley Brander

After a successful career as a copywriter and broadcast producer, Shelley Brander followed her passion and started an improbable 'side hustle' - she opened a local yarn store. She and her team of 'Loops Troops' have since grown Loops into a global brand that's on the forefront of the modern maker movement, and includes LoopsClub, and Knit Stars, a global, online learning adventure. She's on a mission to Knit the World Together.
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Rating details

174 ratings
4.23 out of 5 stars
5 49% (86)
4 30% (52)
3 16% (28)
2 3% (6)
1 1% (2)
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