Modern Competitive Analysis

Modern Competitive Analysis

3.64 (17 ratings by Goodreads)
  • Hardback
By (author) 

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Description

This revised edition presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas. Using many examples from organizations and non-profit groups, the text uses recent theories to illuminate situations faced by businesses today. It provides more material on organizational behaviour and global strategies, and covers new, important areas of economics not often treated in management texts. The book is couched in clear terminology that makes the concepts readily accessible to postgraduate students and managers alike.show more

Product details

  • Hardback | 423 pages
  • 160.02 x 243.84 x 33.02mm | 748.42g
  • Oxford University Press Inc
  • New York, United States
  • Revised
  • 2nd Revised edition
  • line figures, tables, bibliography
  • 019507579X
  • 9780195075793

Rating details

17 ratings
3.64 out of 5 stars
5 6% (1)
4 76% (13)
3 6% (1)
2 0% (0)
1 12% (2)
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